Bauhaus Toys – A New Logo

The Bauhaus Toys logo was produced in a Logos class. Our assignment was to create an original logo for Bauhaus Toys that embodied the essence of Bauhaus + play. The Bauhaus Toys logo creates a bird’s face. A yellow triangle creates the beak, a red triangle creates the head, and a negative space B creates eyes with the help of blue pupils. Bauhaus Toys embodies the shapes and colors of Bauhaus and the playful spirit of a toy bird. The mark is paired with Futura Bold because of Futura’s geometric and sturdy quality. This mark inspired the expansion of an identity.