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The Copywriting Portfolio Program

Boost your dream career with :

2 Years PG Diploma Program in Copywriting 15 Months PG Diploma Program in Copywriting & Creative Concept

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What does a copywriter do?

A copywriter is a modern storyteller. A problem seeker, a raconteur, an entertainer, a brand-building wizard…all rolled into one.

Working together with an Art Director, you’ll master the art of collaborative creativity, inventing new concepts every to satisfy your client’s communication needs.

You’ll create websites, billboards, TikTok campaigns…anything to deliver your message. In copywriting, the only limitation is your imagination.

Hatem El Akad Copywriter at Mischief USA
“Doing is the best way to learn. M.AD encouraged me to make things that I may not have otherwise tried. Practicing under such talented mentors gave me confidence work through unfamiliar processes."

The Copywriting Curriculum at M.AD

What (and how) you’ll be learning.

When you study copywriting at M.AD, you’re always learning something new. In the same week you might write a video series for YouTube, strategize a campaign with an art director and present your new product idea, a donut shaped burger, to BurgerKing’s global marketing director. Real-world copywriting classes and internships all over the world make finding that first job much easier. You can say, “Yes, I do have experience.”

In the first year they teach you the skills they use every day at the agencies where they work. Class projects are realistic. You may even work on a live project for a brand and present your ideas to the client.

For the second year of the 2 Years PG Diploma Program, we offer NoM.AD Experience (4 quarters) along with courses to specialize in. You can specialize in subjects like Social Impact, Gaming Ideas, Branded Entertainment, Creative Digital Marketing etc.

Similarly for the second year of the 15 Months PG Diploma Program, we offer internship (1 quarter) with the top-notch creative agencies in India. National internships will be offered only by Mumbai and Bangalore Campus.

The result is an innovative curriculum of courses like:

  • Ideas First
  • Video Storytelling
  • Story Writing
  • Short & Sweet
  • Wordsmithing
  • Everything is Media
  • Improv/Standup Comedy
  • Script Writing
  • Digital Campaigns
  • Pop Culture Engineering
  • Social Media
  • The Brand Called You
  • Sound Bites
  • Content Creation
  • Get a Job
Want to know what else you’ll be learning? Learn more about the courses you’ll take in the course brochure.

Hands On Experience Around The World

The NoM.AD Program

Under our 2 years PG Diploma program you are eligible for a NoM.AD Experience. Through our NoM.AD Experience in the second year, students get an opportunity to intern at different creative agencies across the world for 4 quarters. This program gives students the opportunity to work and learn in 4 different cities around the world.

Each quarter, we send students a massive list of active opportunities. It’s like a backdoor into the industry. We have partners in cities like:-

Our Teachers Are Industry Insiders

Art Direction courses at M.AD are taught by industry professionals. They constantly revise the classes to be as relevant as possible to the industry. What you get is the most up to date skills and best practices, applied to real projects based in reality, which produces the best work for your portfolio.
  • Partha Sinha
    President, The Times of India Group
    Chief Strategy Officer, Apac, Mullenlowe Group
    CEO, Bbdo, India
    CCO, SEA & India, VMLY&R
Megan FarquharExecutive Creative Director at Ogilvy
"No two days are alike at M.AD. It’s the perfect environment for creative problem solving. There's always someone around to collaborate with. When you walk in the door, you’re immediately revitalized by the infectious energy."

Campuses Across The United States

Each school has a unique charm.
With campuses on both coasts (and one in the middle), the School of Ideas represents the best of what America has to offer. The cities we’ve chosen all boast a special blend of people, places, and energy. Just pick your creative cocktail.

Schedule A Tour At Any M.AD Campus

Experience the School of Ideas for yourself.

Check out our locations in India: Mumbai and Bangalore

How To Apply

The application is as creative as the career.
Four Stages to Apply
Step 1

The application is as creative as the career.

Enter your information and register for your M.AD School of Ideas account.
Step 2

Follow the process laid out in the application portal

Show us who you are as a creative thinker. Share examples of things you’ve created.. Or do one of our fun creative exercises. Finally, schedule an introductory meeting with your Admissions Advisor.
Step 3

Review and Submit

Make sure all your information is correct, and that you’ve paid your application fee. We’ll get back to you soon!

Our Next Cohort is Starting Soon

Application Deadline: April 10

Important Program Information

Tuition of 2lakhs + GST is due quarterly. It takes eight quarters which is 2 years to complete the art direction program. Total tuition cost for the program is 16 lakhs + GST.
Financial Aid & Scholarships
We work tirelessly to make M.AD affordable to students of all backgrounds. For our students, our tie up with NBFC provider can help cover some or all of tuition cost. We also offer a variety of scholarships.
International Students
In the past decades, students have come to us from every corner of India. If you’re worried about getting here, never fear: our admission counsellor will guide you. Book for a free counselling session with us.

Shefali Dhote

Head Corporate Relations

Have A Question? Reach Out.

Career advice with no strings attached.

Our admissions team love to chat with people like you—answering questions, proposing solutions, and making plans for a creative future. An advisor can help you figure out what’s next in your creative adventure. Maybe that means Art Direction at M.AD.

Download The Course Brochure

Crucial information about the Copywriting program.
  • Exclusive video content
  • Copywriting Career Facts
  • Average salaries
  • Information on co-ops and internships
  • Example projects for real brands
  • Detailed application process

Schedule a Call

Find out more about our admissions process and take the first step towards your dream career today