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The Strategic Planning Boot Camp at M.AD
An immersive 12-week program to jumpstart your career.
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The M.AD Difference
The strategist is quickly becoming one of the most fundamental roles in a modern creative team. They’re asked to look into the future and bring back concrete action plans for today—helping to guide the efforts of their creative peers.
A few years ago, we saw this change in progress and built one of the world’s first dedicated programs for strategic planners, using our deep roots in the industry to create something truly unique. Today, this 12-week course represents the finest education in strategy available anywhere.
You’ll learn by doing. A dozen top strategy professionals will be your mentors. You’ll conduct first-person research, find compelling insights, develop strategies and collaborate with art directors, designers and copywriters. Our strategy students and their creative teams have developed new products, helped launch start-ups, and worked with big brands like Starbucks, Ford, and Burger King. On graduation, the professional network and experience you’ve gained in just 3 months will provide a lifetime of value.
Esty Gorman Creative Agency Lead at Google
"M.AD literally pulled me out of that way of thinking to say, you know what, like there's a whole different world out here and we're going to give you all of the training on how to think differently about that."
The Strategic Planning Curriculum at M.AD
What (and how) you’ll be learning.
Graduate with the skills and case studies you need to show your future employer you can build brands as a strategic planner.
Learn by doing. Like learning a new language, the best way to learn your trade is through total immersion. In 12 mind-expanding weeks you’ll learn to understand and analyze data, develop insights and write creative briefs. You’ll be partnered with an art director and a copywriter. Your team will develop campaigns based off of your insights. The Strategic Planning Boot Camp culminates with a real project presented pitch-style to the client.
Each week your instructor will be a different strategic expert. A dozen planning directors from top agencies like The Barbarian Group, Google, Droga5 and Ogilvy take you through 3-day sessions that cover different aspects of account planning.
In the final week of the Boot Camp visit a variety agencies and meet with planning directors. See first hand the different types of planning environments. You’ll meet the people in the strategy departments and increase your network of industry contacts.
And it all happens with an innovative curriculum of courses like these:
- Role of a Strategist
- Research Methodology
- Innovation Strategy
- Connection Planning
- Channel Strategy
- Industry Heroes
- Brand Experience
- New Business Storytelling
- Workshop The Pitch
- Strategy Toolbox
- Agency Exposure
- Understanding the Challenge
- Develop Insights and Brand Positioning
Want to know what else you’ll be learning? Learn more about the courses you’ll take in the course brochure.
Our Teachers Are Industry Insiders
Art Direction courses at M.AD are taught by industry professionals. They constantly revise the classes to be as relevant as possible to the industry. What you get is the most up to date skills and best practices, applied to real projects based in reality, which produces the best work for your portfolio.
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Director of Brand Partnerships, Localeur -
Global ACD, WhatsApp -
Design Director, Principle -
Founder and Creative Director, Tantrum Agency -
Global Social Media Marketing & Community Management, THX Ltd
Nick Smatt Freelance Senior Strategist at Wieden + Kennedy
“One thing I loved about M.AD was that our teachers were working in environments that I wanted to end up in. It's so great to learn strategy in practice, and have industry pros come in to teach us”
Campuses Across The United States
Each school has a unique charm.
With campuses on both coasts (and one in the middle), the School of Ideas represents the best of what America has to offer. The cities we’ve chosen all boast a special blend of people, places, and energy. Just pick your creative cocktail.
Schedule A Tour At Any M.AD Campus
Experience the School of Ideas for yourself.
Check out our locations in India: Mumbai and Bangalore
How To Apply
The application is as creative as the career.
Four Stages to Apply
Step 1
The application is as creative as the career.
Enter your information and register for your M.AD School of Ideas account.
Step 2
Follow the process laid out in the application portal
Show us who you are as a creative thinker. Share examples of things you’ve
created.. Or do one of our fun creative exercises. Finally, schedule an introductory meeting with your Admissions Advisor.
Step 3
Review and Submit
Make sure all your information is correct, and that you’ve paid your application fee. We’ll get back to you soon!
Our Next Cohort is Starting Soon
Program Starts: July 15 | Application Deadline: May 24
Important Program Information
Tuition
Tuition of 2lakhs + GST is due
quarterly. It takes eight
quarters which is 2 years to
complete the art direction
program. Total tuition cost for
the program is 16 lakhs + GST.
Financial Aid &
Scholarships
We work tirelessly to make
M.AD affordable to students
of all backgrounds. For our
students, our tie up with NBFC
provider can help cover some
or all of tuition cost. We also
offer a variety of scholarships.
International Students
In the past decades, students
have come to us from every
corner of India. If you’re
worried about getting here,
never fear: our admission
counsellor will guide you.
Book for a free counselling
session with us.
Have A Question? Reach Out.
Career advice with no strings
attached.
Our admissions team love to chat with people like you—answering questions, proposing solutions, and making plans for a creative future. An advisor can help you figure out what’s next in your creative adventure. Maybe that means Art Direction at M.AD.
Download The Course Brochure
Crucial information about the Strategic Planning boot camp.
- Exclusive video content
- Strategy career facts
- Average salaries
- Information on co-ops and internships
- Example projects for real brands
- Detailed application process
The Creative Network
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We’ve quietly built the world’s most influential creative network. It’s time for you to tap in. Each week we collect the most important creative content around the world, and share it straight to your email for free.
When the winds of change start whispering… you’ll know about it first.