
The Social Strategy Boot Camp at M.AD
An immersive 10-weeks program to jumpstart your career.






The M.AD Difference
A Social Strategist (or any social media pro) needs to think fast on their feet. It’s a high-speed, high-energy space, where the rules are anything but set in stone.
We teach our students, not just to survive in that environment, but to excel and change the game. At MAD, you’ll learn to use social tools and data to develop audience insights. You’ll collaborate with art directors, designers, and copywriters to bring your strategies to life. You and your creative team will work on a live client brief. It’s not about whose idea it is, it’s about the team and the process that gets you to great ideas. Maybe the client likes the team’s idea and implements it. Our students and their creative teams have worked with start-ups and big brands like Starbucks, Ford and Burger King. You’ll also get an insiders look at some of the best social strategy departments and receive placement assistance.

The Social Strategy Curriculum at M.AD
Learn by doing. In 10 short (but intense) weeks you’ll learn to develop social media strategies and campaigns. You’ll have the skills you need to show your future employer you can build brands using social media.
Each week your mentor will be a different social media expert. Instructors include professionals from Facebook, Google and top agencies like Sapient and R/GA. In each 3-day session they’ll cover a different aspect of social media. You’ll learn the different aspects of social media from content strategies, paid media and texting campaigns, to understanding data and analytics.
The rest of the week is the best part: you partner with a content creation team and based on your social strategy develop a social media campaign including videos, Facebook ads, Tweets and anything else that will create an engaged following for your brand.
In the final week of the Boot Camp visit a variety of ad agencies, brands and media firms. Experience the different types of social media work environments. You’ll meet the people in the social media departments and increase your network of industry contacts.
Here are a few of the classes you’ll take:
- Workshop SM
- The Pitch SM
- Social 101 / The Social Marketing Plan
- Social Strategies That Work
- Decode a Social Campaign
- Listen, Analyze, and Strategize
- Industry Heroes SM – Fueling Social Engagement Through Paid Media
- Industry Heroes SM – Understanding Influence
- Industry Heroes SM – Social Publishing at Scale
- Industry Heroes SM – Design a Social Campaign
- Social Media Toolbox
- Industry Heroes SM – The Future of the Media Landscape
- Understanding the Challenge
Our Teachers Are Industry Insiders
Each week your mentor will be a different social media expert. Instructors include professionals from Facebook, Google and top agencies like Sapient and R/GA. In each 3-day session they’ll cover a different aspect of social media. You’ll learn the different aspects of social media from content strategies, paid media and texting campaigns, to understanding data and analytics.
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Director of Brand Partnerships, Localeur
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Global ACD, WhatsApp
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Design Director, Principle
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Founder and Creative Director, Tantrum Agency
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Global Social Media Marketing & Community Management, THX Ltd

Who Is This Program For?
You’re working in research, sales or account management and dream of doing more. You’re fascinated by human behavior, business systems, technology and experiences. Or maybe you graduated fairly recently and have done a few internships. You know that you want to get into social strategy–– but HOW? What skills do I need? Where can I find a network of industry connections?
This program can help.

Campuses Across The United States

Schedule A Tour At Any M.AD Campus
Experience the School of Ideas for yourself.
Check out our locations in India: Mumbai and Bangalore
How To Apply
The application is as creative as the career.
Follow the process laid out in the application portal
Review and Submit
Our Next Cohort is Starting Soon
Program Starts: October 9 | Application Deadline: October 5
Important Program Information
Have A Question? Reach Out.
Our admissions team love to chat with people like you—answering questions, proposing solutions, and making plans for a creative future. An advisor can help you figure out what’s next in your creative adventure. Maybe that means Art Direction at M.AD.
Download The Course Brochure
- Exclusive video content
- Social Media career facts
- Average salaries
- Information on co-ops and internships
- Example projects for real brands
- Detailed application process

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