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All About M.AD

We’re building the future of work.


Pippa and Rob Seichrist, founders of the original Miami Ad School.

Decades of Innovation

The past.

In 1993, Pippa and Ron Seichrist built the school they wished they’d gone to. They saw the parade of students leaving pricey schools with under-valued degrees…and decided to switch it up. 

Together, they crafted a learning model that mixed creative inspiration with real-world experience (and called it Miami Ad School). Before long, their little experiment had locations in 16 cities–and their grads were making waves all over the world.

The present.

Our moniker is different, but the promise is the same: we’re the M.AD School of Ideas, and we’re dedicated to advancing creative education. 

Today, we’re proud to say our students win more awards than any other creative school (and have more fun while they’re doing it). Our network of grads has grown well into the thousands, and continues to grow. While the world changes around us, we can confidently say: our students are ready for whatever the future brings.

The future.

We’re not soothsayers. We don’t know exactly what the future holds.

Here’s what we can promise, though: we’ll always be open to change. That’s what our model is built on—bringing in world-class creative experts to teach, and letting them use their experience in the field to guide what students learn. It’s a model that doesn’t just adapt to change…it positively thrives.

In short: the future at M.AD is looking good.

What We Do

The world of creativity is always changing. At M.AD, we prepare students to face that reality and thrive.

Our unique educational concept pairs realistic training (from practicing professionals), with hands-on experiences at leading agencies, brands, and game-changing organizations around the world. 

Our students graduate with a top-notch portfolio full of professional-grade projects, a phone full of real-world contacts, and the skills to succeed in tomorrow’s creative industry.

"If you're looking for an advertising education, M.AD
is one of the best options I can think of. I work with a
lot of people from this school and they are all very
talented. The school goes beyond theory and engages
students with real projects, labs, and internships.”
Fernando Machado
Global CMO, Activision Blizzard

Why Go M.AD?

Customize Your Education

The M.AD model is built to refine and enhance each student’s natural abilities. It’s an adaptable system. Intern at Ogilvy in Tokyo, then take classes in San Francisco…or try some time with another major agency. 

No matter what you need to thrive, we’ll make it work. Through the school’s close partnerships with the creative industry, you’ll have hundreds of opportunities to extend your learning beyond the walls of your home campus.

Learn From the Best

Our teachers are industry professionals—from worldwide networks like Ogilvy, Sapient, 360i and R/GA, slightly smaller agencies like Droga5, Cutwater and Alma, global companies like Google and Instagram, and start-ups you’ll hear about soon. 

They teach our students the latest trends and techniques they use everyday at their jobs. 

Win Awards and Get Noticed

Year after year, our students win more awards than any other creative school. It’s a testament to the way our instructors go above and beyond—pushing students to build new skills and then put themselves on display.

As a result, at any major creative competition under the sun, you’ll find a contingent of M.AD students showing off (and winning). When our students graduate, they’re likely to have a brilliant award to dangle in front of any potential recruiter.

Build a Network and Get Hired

Students who come to M.AD are joining a creative family.

Our instructors are professional creatives. Our grads are leading thinkers, makers, and doers in ad agencies, design companies, and cutting-edge brands all over the world (think Google, Goodby Silverstein, TikTok, etc). Most importantly, we make sure each student gets to practice on real projects for real clients while they’re still in school.

All that means that when M.AD students graduate, they leave with a phone full of 100+ professional contacts, to help them find an audience for their work and get a job right out of school.

The School of DOING

Think of all the incredible people you ever admired. Thinkers, writers, dreamers, creators…how did they make their mark? 

Here’s the truth: they did something. They became great by working at greatness. They practiced, and practiced, and practiced some more.

Practice is the fundamental principle behind everything we do. We believe that creativity is a skill to be honed and developed. We also believe that experience is the greatest teacher. At M.AD, we give each student the opportunity to access experiences that bring out their most creative self.

Let’s make sure you’re next.

Our Teachers Are Industry Insiders

  • Partha Sinha
    President, The Times of India Group
    Chief Strategy Officer, Apac, Mullenlowe Group
    CEO, Bbdo, India
    CCO, SEA & India, VMLY&R
    Co-Founder And CCO, Underdog

Our Grads Love M.AD

How can you tell if a school really works?

You’ll hear it in the voices of the graduates. You’ll see it in the amazing work they do once they leave. And in the case of MAD, all you have to do is listen to what our graduates have to say.

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The Creative Network

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We’ve quietly built the world’s most influential creative network. It’s time for you to tap in. Each week we collect the most important creative content around the world, and share it straight to your email for free.

When the winds of change start whispering… you’ll know about it first.

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