Branding & Messaging

HSBC – Land-Markers

Students
Awards/ Recognitions

When Cultures Unite

In an effort to show what HSBC is all about, these young guns created a campaign that promotes worldwide inclusivity.

How do they do it? By calling attention to an interesting phenomenon: that many of the world’s most iconic landmarks were designed and built by foreigners to the country they sit in. As the team puts it, “Architects, designers, and artists traveled thousands of miles to help create what we now recognize as emblematic structures of national pride.”

By telling the story of how some of the most iconic landmarks were made, we showed that when cultures unite, creativity breaks boundaries.

This campaign illustrates international collaboration and honors the Land-Markers: travelers that make the world, their world.

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